Nescafé
In 1938, a revolution began in a small Swiss laboratory that would change global coffee culture forever. Nestlé scientist Max Morgenthaler was tasked with finding a solution for surplus coffee beans from Brazil, but what he created was much more than that. He developed a unique process whereby fresh coffee was dried into powder without losing its flavour and aroma – the birth of Nescafé, a name that combines 'Nestlé Café'.
What began as a stopgap solution grew into the world's most beloved coffee brand. Every second, more than 5,500 cups of Nescafé are drunk worldwide, proof of the consistent quality the brand has delivered for over 85 years. The secret lies in the careful selection process of Arabica and Robusta beans, which are roasted according to traditional methods and then transformed into instant coffee without compromising on flavour.
From the premium Nescafé Gold with its rich, complex flavour profile to the powerful Espresso varieties and the familiar Classic, each product carries the legacy of decades of innovation. Nescafé has proven that instant coffee does not have to be synonymous with compromise, but rather with reliable quality in a hectic world.
Nescafé - The Global Pioneer in Instant Coffee
Since 1938, Nescafé has been revolutionising the way the world drinks coffee. The Swiss brand transformed a simple idea into the world's most beloved instant coffee brand, with more than 5,500 cups of Nescafé consumed every second. From the premium Nescafé Gold to the classic varieties, each jar contains decades of expertise in preserving authentic coffee flavours in instant coffee. Every day, Nescafé proves that convenience and quality go hand in hand, allowing millions of people worldwide to enjoy their perfect coffee moment.
